Collecting and Using Personal Information
Welcome to Lakeshirts/Blue84’s websites. We appreciate your interest in us. When
you visit and navigate our sites and when you communicate with us via our sites,
we will not collect personal information about you unless you provide us that information
voluntarily. Any non-public personal information that you may provide via our sites
will be used solely for the purpose stated on the page where it is collected. (In
some cases, and in all cases where required by law or regulation, you will be able
to update the information that you provide to us either by sending us an e-mail
or, where you have established personal profiles with us, by updating your profile
online. Please refer to the specific pages where data is collected for more information.)
Lakeshirts/Blue84 will not sell, license, transmit or disclose this information
outside of Lakeshirts/Blue84 and its affiliated companies unless (a) expressly authorized
by you, (b) necessary to enable Lakeshirts/Blue84 contractors or agents to perform
certain functions for us, or (c) required or permitted by law. In all cases, we
will disclose the information consistent with applicable laws and regulations and
we will require the recipient to protect the information and use it only for the
purpose it was provided.
By “personal information,” we mean data that is unique to an individual, such as
a name, address, Social Security number, e-mail address, or telephone number. From
time to time, we may request personal information from you at our sites in order
to deliver requested materials to you, respond to your questions, or deliver a product
or service.
Your E-mail
We welcome your comments or questions about our websites and have provided e-mail
boxes for that purpose. We will share your comments and questions with our customer
service representatives and those employees most capable of addressing your questions
and concerns.
Please note that your e-mail, like most, if not all, non-encrypted Internet e-mail
communications, may be accessed and viewed by other Internet users, without your
knowledge and permission, while in transit to us. For that reason, to protect your
privacy, please do not use e-mail to communicate information to us that you consider
confidential. If you wish, you may contact us instead via non-cellular telephone
at the numbers provided at various locations on our site.
There are some locations on Lakeshirts/Blue84’s websites where we have made special
provisions for a more secure environment in which we can exchange information with
you. At each of these locations, we will provide you with appropriate instructions.
Other Information: "cookies" and "tags"
You should also be aware that when you visit our websites, we collect certain information
that does not identify you personally, but provides us with "usage data," such as
the number of visitors we receive or what pages are visited most often. This data
helps us to analyze and improve the usefulness of the information we provide at
these websites.
Like most commercial website owners, we may use what is known as "cookie" technology.
A "cookie" is an element of data that a website can send to your browser when you
link to that website. It is not a computer program and has no ability to read data
residing on your computer or instruct it to perform any step or function. By assigning
a unique data element to each visitor, the website is able to recognize repeat users,
track usage patterns and better serve you when you return to that site. The cookie
does not extract other personal information about you, such as your name or address.
We may also use what is known as "client-side page tagging", which uses code on
each page to write certain information about the page and the visitor to a log when
a page is rendered by your web browser. This technique is also commonly used on
commercial websites. "Tagging" does result in a JavaScript program running on your
computer, but it is limited to providing information about the page that you are
requesting and the configuration of your browser. It will not read any of your data
files, or execute any additional programs. It does not extract any personal information
about you, such as your name or address. You can prevent tagging by disabling JavaScript
in your browser, but that may prevent you from using all of our website's functions.
Linking to other sites from time to time
Lakeshirts/Blue84 websites may provide links to other websites, not owned or controlled
by Lakeshirts/Blue84, that we think might be useful or of interest to you. We cannot,
however, be responsible for the privacy practices used by other website owners or
the content or accuracy of those other websites. Links to various non-Lakeshirts/Blue84
websites do not constitute or imply endorsement by Lakeshirts/Blue84 of these websites,
any products or services described on these sites, or of any other material contained
in them.
Security
Lakeshirts/Blue84 has adopted and adheres to stringent security standards designed
to protect non-public personal information against accidental or unauthorized access
or disclosure. Among the safeguards that Lakeshirts/Blue84 has developed for this
site are administrative, physical and technical barriers that together form a protective
firewall around the information stored at this site. We periodically subject our
site to simulated intrusion tests and have developed comprehensive disaster recovery
plans.
Changes to this statement
Lakeshirts/Blue84 may change this statement from time to time; when updates are
made, the privacy policy version date (located at the bottom of this policy) will
also be updated to reflect that a revision occurred. We encourage you to periodically
reread this policy to see if there have been any changes that may affect you. This
statement is not intended to and does not create any contractual or other legal
rights in or on behalf of any party.
Privacy policy updated: 3/10/2011